a-season-of-giving

As the chill of December settles in, streets glow with festive lights, and the smell of mulled cider drifts through the air. Families bustle to finish holiday shopping, and somewhere, maybe near a glowing fireplace—a donor considers making a year-end gift.

This moment is where your nonprofit can shine, transforming seasonal goodwill into lasting impact.

The giving season isn’t just about holiday cheer; it’s about the power of generosity multiplied by smart financial decisions.

Let’s explore how your nonprofit can leverage tax-efficient donations and innovative tools from Better Giving to create a brighter future for your cause and your donors.

The Magic of Year-End Giving

December is a golden window for nonprofits. Nearly 30% of annual donations occur during this month, with 10% arriving in the final three days alone. The combination of holiday goodwill and the year-end tax deadline inspires a surge of generosity. For nonprofits, this is more than just an opportunity, it’s a responsibility to meet donors where they are, offering clarity, ease, and impact.

For donors, it’s a time to give back, but it’s also a time to plan wisely for tax season. A thoughtful nudge from your nonprofit about the tax benefits of giving can encourage a donor to increase their gift or make it a recurring one.

A Tale of Three Donors

As tax season approaches, donors everywhere are seeking ways to make their generosity count. For nonprofits, this is a golden opportunity to connect with supporters and show them how their contributions can create a lasting impact while offering financial benefits.

Take Sarah, a longtime supporter passionate about her favorite nonprofit’s mission. She’s always wanted to give more but wasn’t sure how much she could afford.

Then she learns that her donations are tax-deductible, reducing her taxable income while amplifying her impact. Inspired by this newfound clarity, Sarah decides to increase her gift, confident that it’s a win for both her and the cause she loves.

Then there’s James, a first-time donor drawn in by the nonprofit’s intuitive and user-friendly online donation form. He appreciates how seamless the process is, but what truly leaves an impression is the immediate detailed receipt he receives, making his tax filing effortless.

Feeling appreciated and supported, James is motivated to make giving an annual tradition and plans to contribute even more generously next year.

Finally, meet Bob, a savvy investor who had a banner year in the stock market. When he learns about the benefits of donating appreciated assets like stocks or cryptocurrency, he sees an opportunity to make a meaningful impact while also being tax-efficient.

By contributing assets instead of cash, Bob avoids capital gains taxes and receives a deduction for the full market value of his donation. Thrilled by this strategic approach, he’s inspired to make a significant gift that supports a nonprofit’s mission and amplifies his financial success.

How Nonprofits Can Turn These Stories into Reality

The stories of Sarah, James, and Bob showcase the power of tax season in motivating diverse donors to give generously.

Nonprofits can maximize this potential by clearly communicating the tax benefits of donations, offering seamless and intuitive giving tools, and providing detailed receipts to simplify tax filing.

With the right messaging and resources, nonprofits can transform seasonal generosity into a wave of sustained support that carries their mission forward.

How Better Giving Simplifies Generosity

Now picture your nonprofit as a lantern guiding donors like Sarah, James and Bob through the fog of year-end giving. Better Giving is the flame that makes this possible:

Transparent Donation Receipts: Make tax claims a breeze for your donors.
Embedded Donation Forms: Ensure seamless giving, even during the busiest holiday moments.
Recurring Donations: Transform your donor’s one-time donations into growing, year-round financial support through Better Giving’s high-yield savings and managed investment funds. Ensure long-term sustainability for your nonprofit’s mission.

Better Giving simplifies the journey, building trust and inspiring generosity along the way.

Turning Moments Into Movements

As the clock approaches midnight on December 31, the generosity of this season is fleeting. But its impact doesn’t have to be. Use this moment to transition one-time donors into recurring supporters, laying the foundation for sustainable financial growth.

Better Giving empowers nonprofits to simplify fundraising, engage donors, and amplify impact, not just during tax season, but all year long. With tools designed for clarity and efficiency, you can turn seasonal goodwill into lasting change.

Close The Year Strong

Are you ready to take your year-end campaign to new heights? This giving season, make your nonprofit the one that inspires and engages. Prepare for NEXT giving season by acting now!

Inspire your supporters, engage your community, and make every contribution count.

Let’s transform holiday spirit into a brighter future, one tax-smart donation at a time.